Jared Leto, the lead singer - Coeus is the Titan of Intelligence and father of Leto. Mars is also a large corporation that produces various candies, which can be crunchy and have various flavors (these include M&Ms, Snickers, and Skittles).
That's definitely the best guess yet.
didn't someone come up with that same theory back around page 8 or 9? would gary continue to give us those clues if we already had the right answer?
Pixie Sticks is terrible logic, and no longer fits the hints we have.
30 Seconds to Mars logic is tenuous at best - there's no reason to jump from Titans to Mars/the Leto posturing isn't really sensible, there's no reason to believe candy is our crunchy flavor, and they're a god awful band that I think we all hope would never get booked.
As much as I'd love to see Modest Mouse (and Helio Sequence would be icing on the cake!), I've gotta ask: what makes Modest Mouse a crunchy "flavor"? Yeah, that just might be the craziest sentence I've ever typed...
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How about The David Mayfield Parade? Mayfield's face was shown as Icculus at the Phish show in Charlotte last June. Not one of the 12 Titans, but a diety in Phish lore anyway. Mayfield is also a brand of ice cream.
Now if you'll excuse me, I'm going to go on an overnight drunk, and in 10 days I'm going to set out to find the shark that ate my friend and destroy it. Anyone who wants to tag along is more than welcome.