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Post by itrainmonkeys on Dec 3, 2015 16:14:05 GMT -5
Here’s a new ad for Seeso, the comedy Web subscription service that NBCUniversal* is launching, which kicks off a free beta trial today.
Unless you work for Seeso or Battery, the agency that made the ad, you probably won’t be able to identify every comedy property the spot references. But if you’re a comedy nerd, you might pick up on most of them. Are you a comedy nerd?
If you’re not a comedy nerd, here are the different allusions to shows and movies in the spot, in order of appearance:
“Monty Python and the Holy Grail” “Parks and Recreation” “Kids In The Hall” “Gentlemen Lobsters” (a new Seeso show based on a GQ animated series**) Monty Python’s “The Meaning of Life” “Monty Python’s Flying Circus” “Saturday Night Live” The Upright Citizens Brigade “Monty Python’s Flying Circus” “Saturday Night Live” “Saturday Night Live” “Saturday Night Live” “Parks and Recreation”
So. Not the most esoteric stuff in the world — but not stuff that everyone is going to respond to. Seeso, which will eventually costs $4 a month, congratulates you if you respond to it: “You Get It” is the company’s winking tagline.
The real questions: How many people get it, and how many of them want to pay up?
There’s definitely an audience that will pay for niche content delivered over the Web. For instance: Crunchyroll, Otter Media’s anime service, says it has 750,000 people paying at least $7 a month.
And there are presumably some people who are willing to pay for Seeso’s mix of reruns and some new originals. I’m probably going to be one of them.
But I don’t know if there are millions of us, and I think that’s what NBCUniversal is hoping to attract here, as part of a plan to create a new “skinny bundle” of content that doesn’t compete with the stuff they are already selling via traditional pay TV providers like Comcast.
Still, if you’re a BigCo that’s going to experiment with Web video, I’d rather see something like this — which brings you stuff you can’t find everywhere else — than the forays we’re seeing from Verizon’s Go90 and Comcast’s Watchable. Those guys bring you stuff you can see everywhere else, and are hoping you’ll watch because it’s on your phone, or set-top box, or whatever.
No thanks. Now I want to go see the new UCB show.
* NBCUniversal has invested in Vox Media, which owns this site.
** Nope. I had no idea, either.
Here's an older article that lists some of the shows:
Looks like some details are being given to the press (this is all from twitter) as I'm typing this: Lots of vintage Brit comedy on Seeso and a new entry from UCB from West Coast branch.
Seeso has all 40 years of Sat Night Live including next day access to new episodes.
Seeso will have a fair amount of original series.
People will be able to sample a free version of NBCU's Seeso (with access to 15% of video library) for as long as they want.
Seeso will have invite only beta test in December and launch in Jan. Building out now for all OTT platforms. NBC's Seeso will have deep vault of NBC/universal content as well as Monty Python
New, non-NBC stuff on SeeSo: Shows from "Community" creator Dan Harmon, improv comedy legends Upright Citizens Brigade, @wyattcenac
Also Seeso plans monthly live streamed standup comedy performances.
Just got my email about being able to sign up for the beta. It's free for the next month. Some decent content on here but probably not going to keep it after the beta. I am looking forward to the originals (UCB stuff) and classic stuff (monty python).
Oh awesome. I wanted to check this out. Glad to hear it's available for free. Like you I can't imagine paying for this but I do want to see what it's like.
Post by itrainmonkeys on Dec 3, 2015 17:15:57 GMT -5
$4 a month isn't that bad but it's really a bunch of old shows (lots of british comedy) with only minimal new/original content. Not totally worth it IMO. I don't have time for all the other media I consume already.
I don't have time for all the other media I consume already.
This was my main concern. All these niche sites sound great but I'm afraid they'd turn into a gym membership for me--money out every month, hardly sees any use.