The power of advertising made this union possible. The basic story is that Big Boi was browsing on his computer one night when he came upon a pop up ad playing Phantogram's music, which led to him posting it as the jam of the week on his website. The members of Phantogram, who had always looked up to Outkast, contacted Big Boi about a possible collaboration upon learning this. The result is fun, lighthearted party music that is never lacking for energy. Naturally, Big Boi is held in the highest esteem from his time in one of the all time great hip hop outfits, Outkast. Phantogram, for their part, have always been one of the more low key bands in the current synthpop movement, which makes them a good backdrop for Big Boi. But Sarah Barthel proves a strong partner to Big Boi on the mic, dropping in heatseeking hooks that tie these songs together.
Sounds like: Genre: Hip hop/synthpop Similar Artists: Run the Jewels, Sleigh Bells, Santigold Similar Bonnaroo Artists: Vince Staples, Tyler, the Creator, Chvrches, Purity Ring
Discography/Albums to Check Out:
Big Grams EP (2015)
Big Grams' debut release features collaborations with Bonnaroo faves Run the Jewels and Skrillex.
Vicious Lies & Dangerous Rumors (2012)
Big Boi's latest solo release features a few collaborations with Phantogram, and should further your idea of what to expect.
Get a little taste of Phantogram with their latest
Physical Reaction/Live Show:
I have seen Big Boi live as a part of Outkast. He's not particularly flashy or showy by any means; he gets crowds hype just due to how solid of an emcee he is. This makes me respect him even more. Being as this is a collaboration between two established artists, it's likely to be a limited time run (think Atoms for Peace). If you want to catch them, better clear some space in your Bonnaroo schedule while you can!
i know it's not big grams but this danny brown remix of black out days is one of the best rap indiepop fusions i've ever heard. i like big grams and will be making an effort to see them, but if i'm honest i was a bit disappointed when the album wasn't more like this song.