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Post by BonnarooDetective on Apr 14, 2008 15:23:53 GMT -5
Maybe I'm reading too much into this, but Bonnaroo just signed a multi-year deal with StubHub, making them the official reseller of 'roo tix . . . www.pollstar.com/news/viewnews.pl?NewsID=9899
Maybe I'm reading too much into this, but Bonnaroo just signed a multi-year deal with StubHub, making them the official reseller of 'roo tix . . . www.pollstar.com/news/viewnews.pl?NewsID=9899
Post by BonnarooDetective on Apr 14, 2008 18:13:51 GMT -5
It strikes me as more than coincidental that Bonnaroo has a "Big Announcement" coming at the same time they make this deal. The past few years, Bonnaroo has sold out just a few days before the festival. The resale market is rather limited, and there aren't usually scalping issues. If you buy your ticket off e-bay before Bonnaroo it usually costs less than face value. It seems to me that there is no need to have an "official reseller" unless they think they've really got something . . .
Yes. All good points. Another thing is the fact that they just happened to choose this year to make another DVD (have they made one before?). Seems like it should be nothing short of epic if they're releasing a DVD, right?
Yes. All good points. Another thing is the fact that they just happened to choose this year to make another DVD (have they made one before?). Seems like it should be nothing short of epic if they're releasing a DVD, right?
There were DVDs for 02, 03, and 04, but nothing for the past 3 years.
Post by AngrySunday on Apr 14, 2008 19:22:34 GMT -5
I spent about 15 minutes on the phone with StubHub today trying to get someone to answer my questions which led to the guy finally saying that so-n-so will call me back today because she is the official person handling the bonnaroo tickets and would be able to answer all my questions. She never called. Oddly enough, dude kept saying that because StubHub was an official sponsor of Bonnaroo...yadda yadda yadda.
Am I missing something deep here? Why would Bonnaroo care who I sell my tickets through? I've not used stub hub so I really may just not get it.
We're just thinking that this may be a clue that bonnaroo is going to announce something HUGE. They have never named a resell ticket company their "official reseller" before, so it just makes people wonder what they may have up their sleeve......
Am I missing something deep here? Why would Bonnaroo care who I sell my tickets through? I've not used stub hub so I really may just not get it.
We're just thinking that this may be a clue that bonnaroo is going to announce something HUGE. They have never named a resell ticket company their "official reseller" before, so it just makes people wonder what they may have up their sleeve......
I understand that part, the piece I don't get is why they would care about having an offocial reseller. What's the difference between it and my selling it on ebay?
Thanks, but I honestly have no idea on that one. I think maybe some people will think it's more legit to buy their tickets from StubHub since it's "official." But if I was buying a ticket, I'd still probably get it from another source other than stubhub.
I wouldn't read too much into this. StubHub is the official ticket reseller of a lot of things. They are trying to get their name/product out there. They are sponsoring the karoake tent too.
Post by drbrainfreeze on Apr 15, 2008 9:11:36 GMT -5
Well correct me if I'm off base. But if Superfly signs on with Stubhub as the official "re-seller" of roo tickets...couldn;t it be possible that ac/supefly gets part of those "re-sales" ... so its a great business decision. Its a better business decision if your festivals really has a high demand (sells out) for tickets.
So Bonnaroo would make X amount for the original sale of tickets and then a huge chunk more for the reselling through stubhub.
I would just assume stub hub is taking a gamble and bought a bunch of tickets for some name exposure and are going to re-sell them?? I prefer a big announcement, though!
Post by Britney's_Fears on Apr 15, 2008 14:11:17 GMT -5
This partnership is an opportunity for Superfly to charge far more than face value on all of the remaining tickets. They must be anticipating a substantial increase in demand for the remaining tickets.
I know I'm a fool to dream but this looks like they are about to announce Zeppelin.
We're just thinking that this may be a clue that bonnaroo is going to announce something HUGE. They have never named a resell ticket company their "official reseller" before, so it just makes people wonder what they may have up their sleeve......
I understand that part, the piece I don't get is why they would care about having an offocial reseller. What's the difference between it and my selling it on ebay?
PS Karma for the answer
It is advertising money. Just like Doritos being the "Official Snack Food of Super Bowl XVI" or whatever else. You aren't arrested or anything if you munch on Tom's Tortillas during the big game, but it is an advertising relationship. I am sure StubHub is paying money to 'Roo, which then gives them advertising.
'Roo bought the farm, literally, expect them to do more merchandising and comercialization. I wouldn't be surprised to see the field renamed "Gatorade Field" or something of the like, in the future. Welcome to the 21st century. Commerce First!!
Well correct me if I'm off base. But if Superfly signs on with Stubhub as the official re-seller of roo tickets...couldn't it be possible that ac/supefly gets part of those re-sales ....
Nope. Doesn't mean that at all. Becoming the "official" of something is like becoming a sponsor. All it means is that the person or entity, Stubhub in this case, has paid Bonnaroo money to put their name on something connected to Bonnaroo, in this case, the resale of any tickets.
It means nothing else. It is simply a way of advertising, nothing more.
I wouldn't read to much into it. This stuff happens all the time, it is simply a way for Bonnaroo to make more money from other avenues outside of ticket sales, in this case Sponsorship. On the flip side, it is a way of putting the StubHub name in the face of every Bonnaroo attendee, a wide audience of around 80,000 ticket purchasers.
Post by Steel_City_X on Apr 15, 2008 21:19:14 GMT -5
It may be part of a plan to focus more on "core business" given all the festivals they are involved with. The logistics of tickets is a killer, so if they also have a way to bleed off surplus tickets, they can do this also.
If they have a decent website for ticket sales, the announcement of a Superfly Act should not be too much of a problem.
I still want something big on Thursday. However, I am not interested in more metal acts. What is announced is fine, but no more thanks.
Hmmm. Funny that we never thought that the reason they would team up with a resaler is because they were anticipating a bunch of people trying to sell their tickets!
While it's true that StubHubwere announced basically like a Bonnaroo sponsor, there is no saying that Superfly didn't negotiate a percent of sales as a opposed to straight up compensation. It's a risk-free relationship for both parties.
Personally, I don't think that one has anything to do with the other. I think it's just the natural progression of things. The swapping out of WSP for ABB is fairly reasonable, if a bit underwhelming. Partnering with a resaler helps Roo to combat scalpers at the gate.
Post by hibouxdufromage on Apr 22, 2008 23:33:28 GMT -5
"Widespread Emptyseats" is still huge in the Southeast. Apparently, they're big enough in the Midwest to headline Rothbury. There are plenty of people around here that have a "no Panic, no Roo" attitude. I still wouldn't use stubhub to get a ticket for anything. They just jack their prices up too high.
