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Hi everyone on Inforoo! As the most musically knowledgable people I know, I have something that I would like for you to help me with.
I work for a marketing company that represents Jack Daniels. One of our more recent successes has been the sponsorship of Jack on the Zac Brown Band's tour. This has led Jack Daniels to want to sponsor more bands in a Grassroots campaign in 2013. The idea would be to get behind more up and coming bands. Some of our ideas include having a Band of the Month that would be represented on the Jack Daniels website/Facebook, giving Jack swag to bands and letting them be creative with their representation of the products in photos/videos/on stage/ect. or having live streamed concert performances on the Jack website.
My question for you is what should a band be offered to get the sponsorship? Are there any ideas I had not mentioned in the above paragraph that would make a touring band interested in working with a sponsor? Keep in mind, this is not an offer. We are looking for a jumping off point for the campaign and any feedback would be much appreciated.
I think Eric Church would be perfect. Not sure if you want to stick to country, but I think he is on the brink of super stardom. And even better he has a song called Jack Daniels.
Edit: Apparently I missed the point completely. Ha my b.
I am not the best person to help you with this, but I can say that the Zac Brown thing worked for my friends and I. We went to his show after a meeting in Salt Lake, and afterwards, we all got a couple Jack and Cokes at the hotel bar.
Post by abrakapokus on Apr 4, 2012 16:45:53 GMT -5
You might check out The Whiskey Gentry. If you get more details and I can contact them and see if they might be interested.
Blah, I didn't read the OP correctly. Like someone else mentioned perhaps help with travel expenses or maybe custom (with a JD advertisement on it) equipment, a recording session on a Jack Daniels station kinda like daytrotter. Printing out their band logo on merch along with Jack Daniels presents or some other way to combine the two logos and let the profits from the shirts go to the bands.
Maybe JD can offer to cover hotels or bar tabs on tour, sponsor transportation...is that what you're asking for? Maybe JD can sponsor a CD release party in Vegas.
Post by th3int3rn3t on Apr 4, 2012 17:50:00 GMT -5
band advertising (tours and albums) on tags, or extra labels that come on/with jack bottles? Definitely quality live streaming, and continuing to host the video for a while (or post it somewhere else).
video download (not clips. a concert video/dvd) that you download from jack's website with a code you find on the bottle or something, or that is provided for download (from Jack) with the purchase of the CD...
Jim Beam actually did a similar promotional idea with The Hold Steady last year and hosted video of their entire set at the cleveland house of blues on the jim beam website. All the advertising was "Jim Beam presents The Hold Steady" and so on... and quite frankly we pregamed with a handle of jim because of this (so it worked).
Post by natedagreat on Apr 5, 2012 12:17:41 GMT -5
Devil Makes Three. They would probably love to be sponsored by Jack Daniels. They even already have y'all's next jingle "Old Number 7". As far as enticing bands to be sponsored, I'd say the code for a free download or some band gear (T-shirts etc.). Maybe exclusive sets at the distillery for contest winners.
Maybe like a baseball game, your ticket is good for a jack drink at the venue? All it would take is a black marker for the back to mark who got their drink.
Post by pondo ROCKS on Apr 8, 2012 16:52:38 GMT -5
Maybe have their own commercial shown in the touring market? Find out where they are going to play when they sponsor them and offer some free publicity by commercials.
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