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Post by thepeppers on Nov 15, 2016 11:37:01 GMT -5
I feel like the majority of you are over-estimating what U2 is going to bring in for Bonnaroo. I know they have great sales for shows in the US and globally, but you have to consider the demographics. The vast majority of people that attend Roo is between the age of 18 - 26...hard to imagine that age bracket as a whole actually caring or getting excited for U2.
I do agree that this year headliners will be better for sales compared to last year, but I think it has more to do with RHCP and The Weeknd. Like it or not, those are big draws for the college demographic.
I feel like the majority of you are over-estimating what U2 is going to bring in for Bonnaroo. I know they have great sales for shows in the US and globally, but you have to consider the demographics. The vast majority of people that attend Roo is between the age of 18 - 26...hard to imagine that age bracket as a whole actually caring or getting excited for U2.
I do agree that this year headliners will be better for sales compared to last year, but I think it has more to do with RHCP and The Weeknd. Like it or not, those are big draws for the college demographic.
I'd guess that the only classic headliners that have appealed more to that demo are Macca and maybe Springsteen.
I feel like the majority of you are over-estimating what U2 is going to bring in for Bonnaroo. I know they have great sales for shows in the US and globally, but you have to consider the demographics. The vast majority of people that attend Roo is between the age of 18 - 26...hard to imagine that age bracket as a whole actually caring or getting excited for U2.
I do agree that this year headliners will be better for sales compared to last year, but I think it has more to do with RHCP and The Weeknd. Like it or not, those are big draws for the college demographic.
Nah plenty of old people go to Bonnaroo too. They'll also spend more money. The lineup has always had something for an older demographic until 2016, which is also where the sales started to decline.
I feel like the majority of you are over-estimating what U2 is going to bring in for Bonnaroo. I know they have great sales for shows in the US and globally, but you have to consider the demographics. The vast majority of people that attend Roo is between the age of 18 - 26...hard to imagine that age bracket as a whole actually caring or getting excited for U2.
I do agree that this year headliners will be better for sales compared to last year, but I think it has more to do with RHCP and The Weeknd. Like it or not, those are big draws for the college demographic.
I'd guess that the only classic headliners that have appealed more to that demo are Macca and maybe Springsteen.
That's fair. Maybe Fleetwood Mac as well...I was surprised at how many young people was at the Charlotte show in 2015.
I feel like the majority of you are over-estimating what U2 is going to bring in for Bonnaroo. I know they have great sales for shows in the US and globally, but you have to consider the demographics. The vast majority of people that attend Roo is between the age of 18 - 26...hard to imagine that age bracket as a whole actually caring or getting excited for U2.
I do agree that this year headliners will be better for sales compared to last year, but I think it has more to do with RHCP and The Weeknd. Like it or not, those are big draws for the college demographic.
The best thing a big booking like U2 does is creates buzz around the Bonnaroo name. You didn't hear a lot of that organic discussion last year.
I feel like the majority of you are over-estimating what U2 is going to bring in for Bonnaroo. I know they have great sales for shows in the US and globally, but you have to consider the demographics. The vast majority of people that attend Roo is between the age of 18 - 26...hard to imagine that age bracket as a whole actually caring or getting excited for U2.
I do agree that this year headliners will be better for sales compared to last year, but I think it has more to do with RHCP and The Weeknd. Like it or not, those are big draws for the college demographic.
Nah plenty of old people go to Bonnaroo too. They'll also spend more money. The lineup has always had something for an older demographic until 2016, which is also where the sales started to decline.
What's your definition of plenty?
The percentage of ages 45 and up compared to 18-26 is not comparable.
I feel like the majority of you are over-estimating what U2 is going to bring in for Bonnaroo. I know they have great sales for shows in the US and globally, but you have to consider the demographics. The vast majority of people that attend Roo is between the age of 18 - 26...hard to imagine that age bracket as a whole actually caring or getting excited for U2.
I do agree that this year headliners will be better for sales compared to last year, but I think it has more to do with RHCP and The Weeknd. Like it or not, those are big draws for the college demographic.
By this logic Bonnaroo would have gone out of business years ago. Bonnaroo frequently has top headliners well over 60. Bono clocking in at a spry young 56 is a huge improvement.
That makes me think there was some really bad negotiating going on if they spent this much last year on headliners. That's mind-blowing.
There's someone on the inforoo facebook who keeps insisting that last year, AC and Live Nation both thought the other was in charge of booking so neither of them did, and they got a wicked late start on making the lineup, hence the terrible undercard.
I don't think it's true, but it's funny to think about.
can't believe i'm saying this, but i kind of wish we could hear about this situation from the big capp dogg.
According to a report by Nielsen Music, 32 million people attended U.S. music festivals in 2014, and 14.7 million of those (46%) were Millennials. As of 2014, Millennials included persons roughly 32 years or younger. This suggests that more than 50% of people who attended at least one festival in 2014 were 30+ years old.
I feel like the majority of you are over-estimating what U2 is going to bring in for Bonnaroo. I know they have great sales for shows in the US and globally, but you have to consider the demographics. The vast majority of people that attend Roo is between the age of 18 - 26...hard to imagine that age bracket as a whole actually caring or getting excited for U2.
I do agree that this year headliners will be better for sales compared to last year, but I think it has more to do with RHCP and The Weeknd. Like it or not, those are big draws for the college demographic.
By this logic Bonnaroo would have gone out of business years ago. Bonnaroo frequently has top headliners well over 60. Bono clocking in at a spry young 56 is a huge improvement.
I understand that they don't just book acts to please the college demo, because Roo does bring in a diverse crowd. I'm just pointing out what the majority of the crowd is and what they're going to get excited for in terms of headliners. And yes, ever since 2013 Bonnaroo has booked a classic headliner to close it down on Sunday compared to the jam headliner they did before that...which I am sure improved sales or they still wouldn't be doing it. I'm with ya on Bono being an improvement compared to what they have booked in the past for the classic headliner, just feel like people are getting carried away with it.
Nah plenty of old people go to Bonnaroo too. They'll also spend more money. The lineup has always had something for an older demographic until 2016, which is also where the sales started to decline.
What's your definition of plenty?
The percentage of ages 45 and up compared to 18-26 is not comparable.
Enough that if you started ignoring that demographic it would hurt your sales.
Post by Pepe Silvia on Nov 15, 2016 12:27:47 GMT -5
bottom line is that they didnt book acts that appeal to both the kids and older crowd. U2 doesnt completely fit that bill, but RHCP and The Weeknd for sure do.
I've never understood why North American festivals didn't take the European approach and release the lineup in bits and pieces. Rock Werchter for example release a headliner every week or two around this time of year. It gets the hype going early, and keeps it constant. What's everyone's take on this?
This!
I feel like I bang this drum every year. Is much rather that they release an artist or two ever day or so. Keep the attention on the festival. It also helps to give each addition a bit of a spotlight.
I've never understood why North American festivals didn't take the European approach and release the lineup in bits and pieces. Rock Werchter for example release a headliner every week or two around this time of year. It gets the hype going early, and keeps it constant. What's everyone's take on this?
This!
I feel like I bang this drum every year. Is much rather that they release an artist or two ever day or so. Keep the attention on the festival. It also helps to give each addition a bit of a spotlight.
Also, no BLAM!
I actually enjoyed BLAM...at least in 2014. I just remember Kanye West appearing on the screen and being completely in shock.
I feel like I bang this drum every year. Is much rather that they release an artist or two ever day or so. Keep the attention on the festival. It also helps to give each addition a bit of a spotlight.
Also, no BLAM!
I actually enjoyed BLAM...at least in 2014. I just remember Kanye West appearing on the screen and being completely in shock.
I dont remember what they did last year but how about in 2015 when they had that absolutely ridiculous phone call scenario thing going on. That was the hottest of messes.
BLAM this year was fun. Them giving us the names on the app then quickly taking it away, us being like is the lineup really this bad? Why is there a (Late Night) next to Tame Impala, it's gotta be fake. Nope it's real. Full lineup is on the web site before Conan's announcemtent, Conan says like half the names. Good times
BLAM this year was fun. Them giving us the names on the app then quickly taking it away, us being like is the lineup really this bad? Why is there a (Late Night) next to Tame Impala, it's gotta be fake. Nope it's real. Full lineup is on the web site before Conan's announcemtent, Conan says like half the names. Good times
Forgot all about that. Quite the rollercoaster of a day.
I feel like I bang this drum every year. Is much rather that they release an artist or two ever day or so. Keep the attention on the festival. It also helps to give each addition a bit of a spotlight.
Also, no BLAM!
It's a super dumb strategy unless you're certain you're going to sell out, regardless. NFF gets away with it because they only sell like 30k tickets or whatever, and those almost all go in the presale. They've got a built-in, small, and loyal audience which they know will turn out regardless.
If a fest like Bonnaroo tried this, I think it would be a disaster. Do you want to wait and see if the next 95+ days reveal a good lineup, and take that chance? Or would you rather book a ticket with certainty to Coachella, Lolla, Shaky Knees, whatever? Doing something like releasing the headliners as a way of goosing the presale is one thing, but who the hell wants to wait around for two-plus months just to see if these dingbats can scrabble together a halfway-decent lineup?
I'm not suggesting starting in January or February. Start on Thanksgiving. End around Valentine's Day. You're still having your lineup out at the same time but you're hyping it for a couple of months.
I've never understood why North American festivals didn't take the European approach and release the lineup in bits and pieces. Rock Werchter for example release a headliner every week or two around this time of year. It gets the hype going early, and keeps it constant. What's everyone's take on this?
This!
I feel like I bang this drum every year. Is much rather that they release an artist or two ever day or so. Keep the attention on the festival. It also helps to give each addition a bit of a spotlight.
Also, no BLAM!
Voodoo Experience tried to do something like this, to a massive failure in 2011. Maybe if they were more constant or if the names they did drop were even slightly known it might not have been so bad. They do sell a shit-ton of presale tickets due to the fact that they are only $99, but the one-by-one "daily" release was the worst. They didn't drop names everyday, they only did bottom line booked acts during the tedious release.
I mean it kept them in the spotlight, but it was not necessarily a good spotlight.
Looks like this could possibly be U2's only North American show of 2017, rumors came out today about shows in Asia/Pacific area in late summer. Wouldn't be surprised if they start off their tour internationally before hitting the US, opposite of what they did last tour.
I'm not suggesting starting in January or February. Start on Thanksgiving. End around Valentine's Day. You're still having your lineup out at the same time but you're hyping it for a couple of months.
It's a terrible idea. There's a reason nobody does it.
Looks like this could possibly be U2's only North American show of 2017, rumors came out today about shows in Asia/Pacific area in late summer. Wouldn't be surprised if they start off their tour internationally before hitting the US, opposite of what they did last tour.
Zero chance this is U2's only NA show. I'd even go further and say zero chance that it's their only NA festival.
Take a look at their Interference boards (U2 fan community) and people in the know are saying 2018 for the North American leg of the tour and the international portion will launch in July/Aug. It makes sense for them to play a high profile show before heading off internationally if they plan on putting the album out in the spring.
