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Post by jorgeandthekraken on Nov 25, 2019 11:18:27 GMT -5
Also, caught this little nugget at the bottom of the "10 Years - a retrospective" page:
FUN FACT: THE LINEUP FOR THE 10TH EDITION WILL FEATURE ACTS FROM 2011, 2013, 2014, 2015, 2016, AND 2017, ALONG WITH MANY OTHERS WHO ARE MAKING THEIR GOV BALL DEBUT.
So...which past artists make their return? Also...RIP 2012, apparently.
Post by generaltso on Nov 25, 2019 11:47:36 GMT -5
I was hoping they'd feature some "alumni" for the 10th anniversary, and they can't do much wrong pulling from 2011 and 2013-2016. Guess this unfortunately rules out acts like Cudi, Beck, and Chromeo for 2020
I'm glad they listened to everyone's complaints about not only the kids, but the water, trash, and security situations. Maybe they saw the direction their fest was going the past couple years and this years Sunday debacle was the perfect excuse to revamp the entire thing on a go-forward basis. Whatever the case, I'm excited for whatever they have up their sleeve in 2020
Post by itrainmonkeys on Nov 25, 2019 11:54:38 GMT -5
After getting puke splatter and splashback on my legs and feet a few years ago from some underage, over-drunk kid on the shuttle off the island I am ALL for an age limit.
Yes, plenty of people will still get in and the rule will have loopholes (all it takes is a 16 year old to say their guardian or whatever is at another stage) but if it cuts down on the issues even a little bit then that will be worth it
There are probably sponsor considerations too in putting limits on the under 18s since if it becomes too big a teen fest then the liquor sponsors will start pulling out, like Budweiser did for Made in America.
11/28 Raveonettes (Copenhagen, Denmark) 12/4 Interpol 12/14 LCD Soundsystem 12/31 Billy Joel 1/25 The Killers (Las Vegas) 2/12 Jack White 2/25 Father John Misty 3/6 Inhaler 4/10 Franz Ferdinand 4/17 Nick Cave & the Bad Seeds 5/15 Amyl & the Sniffers 5/18 Fontaines D.C. 9/1 Oasis
I’m honestly pretty shocked they did this. As someone said before that is a significant portion of their attendees. Definitely the worst festival crowd I’ve been in so it could make for a better fest but they’re gonna need some serious changes in booking if they’re going to stick around.
There are probably sponsor considerations too in putting limits on the under 18s since if it becomes too big a teen fest then the liquor sponsors will start pulling out, like Budweiser did for Made in America.
You think that liquor/beer sponsors dont want their imaging/advertising around 14-17 year olds who know nothing about alcohol, but still drink? This is the exact target audience
I was hoping they'd feature some "alumni" for the 10th anniversary, and they can't do much wrong pulling from 2011 and 2013-2016. Guess this unfortunately rules out acts like Cudi, Beck, and Chromeo for 2020
I'm glad they listened to everyone's complaints about not only the kids, but the water, trash, and security situations. Maybe they saw the direction their fest was going the past couple years and this years Sunday debacle was the perfect excuse to revamp the entire thing on a go-forward basis. Whatever the case, I'm excited for whatever they have up their sleeve in 2020
Chromeo played in 2015 and Beck played in 2016 so still possible.
Post by jorgeandthekraken on Nov 25, 2019 13:12:07 GMT -5
Hey, if anyone is interested, I and a couple other people have started an unofficial GovBall podcast. We published our second episode today. You can check us out on the below platforms: Spotify, Apple Podcasts/iTunes, Stitcher, and Soundcloud.
Feedback, etc., welcome, even if it's that we suck.
There are probably sponsor considerations too in putting limits on the under 18s since if it becomes too big a teen fest then the liquor sponsors will start pulling out, like Budweiser did for Made in America.
You think that liquor/beer sponsors dont want their imaging/advertising around 14-17 year olds who know nothing about alcohol, but still drink? This is the exact target audience
If that were the case then Budweiser would not have pulled out of MIA. Also they had one hell of a time getting people to participate in their promos at the fest the last time I went to MIA because people had to be 21+. I ate well for free that year though!
11/28 Raveonettes (Copenhagen, Denmark) 12/4 Interpol 12/14 LCD Soundsystem 12/31 Billy Joel 1/25 The Killers (Las Vegas) 2/12 Jack White 2/25 Father John Misty 3/6 Inhaler 4/10 Franz Ferdinand 4/17 Nick Cave & the Bad Seeds 5/15 Amyl & the Sniffers 5/18 Fontaines D.C. 9/1 Oasis
You think that liquor/beer sponsors dont want their imaging/advertising around 14-17 year olds who know nothing about alcohol, but still drink? This is the exact target audience
If that were the case then Budweiser would not have pulled out of MIA. Also they had one hell of a time getting people to participate in their promos at the fest the last time I went to MIA because people had to be 18+. I ate well for free that year though!
I wouldnt shoehorn one reason why Bud dropped out of MIA, being a name sponsor for a festival is way more money than most festival sponsorship prices. There was a report that Bud spent 10M on Made in America in the year that there was a Philly and LA MIA, thats just a ton of capital to allocate on just two festivals.
Also, caught this little nugget at the bottom of the "10 Years - a retrospective" page:
FUN FACT: THE LINEUP FOR THE 10TH EDITION WILL FEATURE ACTS FROM 2011, 2013, 2014, 2015, 2016, AND 2017, ALONG WITH MANY OTHERS WHO ARE MAKING THEIR GOV BALL DEBUT.
So...which past artists make their return? Also...RIP 2012, apparently.
If that were the case then Budweiser would not have pulled out of MIA. Also they had one hell of a time getting people to participate in their promos at the fest the last time I went to MIA because people had to be 18+. I ate well for free that year though!
I wouldnt shoehorn one reason why Bud dropped out of MIA, being a name sponsor for a festival is way more money than most festival sponsorship prices. There was a report that Bud spent 10M on Made in America in the year that there was a Philly and LA MIA, thats just a ton of capital to allocate on just two festivals.
Yeah but kids aren't Bud's "exact target audience," obviously. Their exact target audience is everyone who drinks beer. And Budweiser makes no sense as a younger skewing hip-hop fest sponsor. Their reps said they dropped the fest because they realized that people at country concerts are more likely to spend money on beer at events. Country concerts skew older. Older people buy more. Also, AB chooses Bud Light to sponsor all NFL teams, but Budweiser sponsors MLB. Its a more old fashioned product that people in their 20s don't drink as much. It's possible that they wanted to reverse that trend when signing on with MIA but then realized it wasn't worth the 10m effort as you mentioned.
As someone who works directly with MillerCoors, Yuengling, Truly, Grey Goose, Tito's, Bacardi and more in a sponsorship capacity, they do not like when Future and Post Malone play our amphitheater. Nobody with an immediate financial incentive likes it. Those artists cost us way more to book and none of the 14-15 year olds buy alcohol.. or anything. Chicago and the Doobie Brothers? Journey with the Asian guy signing? Zach Brown Band? Cha ching babyyyy.
I do want to grant that there may be some mustache-twirling behind some closed doors, but in my experience the beer companies abide by the strict laws in place and are more concerned with marketing to people who can actually buy their product than they are with the long game of targeting a 14 year old.
I wouldnt shoehorn one reason why Bud dropped out of MIA, being a name sponsor for a festival is way more money than most festival sponsorship prices. There was a report that Bud spent 10M on Made in America in the year that there was a Philly and LA MIA, thats just a ton of capital to allocate on just two festivals.
Yeah but kids aren't Bud's "exact target audience," obviously. Their exact target audience is everyone who drinks beer. And Budweiser makes no sense as a younger skewing hip-hop fest sponsor. Their reps said they dropped the fest because they realized that people at country concerts are more likely to spend money on beer at events. Country concerts skew older. Older people buy more. Also, AB chooses Bud Light to sponsor all NFL teams, but Budweiser sponsors MLB. Its a more old fashioned product that people in their 20s don't drink as much. It's possible that they wanted to reverse that trend when signing on with MIA but then realized it wasn't worth the 10m effort as you mentioned.
As someone who works directly with MillerCoors, Yuengling, Truly, Grey Goose, Tito's, Bacardi and more in a sponsorship capacity, they do not like when Future and Post Malone play our amphitheater. Nobody with an immediate financial incentive likes it. Those artists cost us way more to book and none of the 14-15 year olds buy alcohol.. or anything. Chicago and the Doobie Brothers? Journey with the Asian guy signing? Zach Brown Band? Cha ching babyyyy.
I do want to grant that there may be some mustache-twirling behind some closed doors, but in my experience the beer companies abide by the strict laws in place and are more concerned with marketing to people who can actually buy their product than they are with the long game of targeting a 14 year old.
interesting, this is good insight. seems shortsighted but I get why this would be the case
I wouldnt shoehorn one reason why Bud dropped out of MIA, being a name sponsor for a festival is way more money than most festival sponsorship prices. There was a report that Bud spent 10M on Made in America in the year that there was a Philly and LA MIA, thats just a ton of capital to allocate on just two festivals.
Yeah but kids aren't Bud's "exact target audience," obviously. Their exact target audience is everyone who drinks beer. And Budweiser makes no sense as a younger skewing hip-hop fest sponsor. Their reps said they dropped the fest because they realized that people at country concerts are more likely to spend money on beer at events. Country concerts skew older. Older people buy more. Also, AB chooses Bud Light to sponsor all NFL teams, but Budweiser sponsors MLB. Its a more old fashioned product that people in their 20s don't drink as much. It's possible that they wanted to reverse that trend when signing on with MIA but then realized it wasn't worth the 10m effort as you mentioned.
As someone who works directly with MillerCoors, Yuengling, Truly, Grey Goose, Tito's, Bacardi and more in a sponsorship capacity, they do not like when Future and Post Malone play our amphitheater. Nobody with an immediate financial incentive likes it. Those artists cost us way more to book and none of the 14-15 year olds buy alcohol.. or anything. Chicago and the Doobie Brothers? Journey with the Asian guy signing? Zach Brown Band? Cha ching babyyyy.
I do want to grant that there may be some mustache-twirling behind some closed doors, but in my experience the beer companies abide by the strict laws in place and are more concerned with marketing to people who can actually buy their product than they are with the long game of targeting a 14 year old.
As someone who's worked in the advertising industry for over a decade, I can confirm this. Even when I was involved with Malibu Rum, they were very adament that they did NOT want to especially focus on colleges or targeting that demo even by focusing on those 21+. Interesting point you made about those who buy beer at ampitheater shows. Is that why a lot of tours that may struggle to fill those places are still booked? I assume it's because even if you can get 6k people in an 18k ampitheater, if they're all buying 2-3 drinks a pop it's still making money for the promoter.
Yeah but kids aren't Bud's "exact target audience," obviously. Their exact target audience is everyone who drinks beer. And Budweiser makes no sense as a younger skewing hip-hop fest sponsor. Their reps said they dropped the fest because they realized that people at country concerts are more likely to spend money on beer at events. Country concerts skew older. Older people buy more. Also, AB chooses Bud Light to sponsor all NFL teams, but Budweiser sponsors MLB. Its a more old fashioned product that people in their 20s don't drink as much. It's possible that they wanted to reverse that trend when signing on with MIA but then realized it wasn't worth the 10m effort as you mentioned.
As someone who works directly with MillerCoors, Yuengling, Truly, Grey Goose, Tito's, Bacardi and more in a sponsorship capacity, they do not like when Future and Post Malone play our amphitheater. Nobody with an immediate financial incentive likes it. Those artists cost us way more to book and none of the 14-15 year olds buy alcohol.. or anything. Chicago and the Doobie Brothers? Journey with the Asian guy signing? Zach Brown Band? Cha ching babyyyy.
I do want to grant that there may be some mustache-twirling behind some closed doors, but in my experience the beer companies abide by the strict laws in place and are more concerned with marketing to people who can actually buy their product than they are with the long game of targeting a 14 year old.
interesting, this is good insight. seems shortsighted but I get why this would be the case
Just want to reiterate that I'm not all the way against what you were initially implying. I just have a feeling that this specific example may have had more to do with Budweiser (as opposed to Bud Light / Platinum) not being a brand fit + that festival's demo not spending enough at the fest.
Yeah but kids aren't Bud's "exact target audience," obviously. Their exact target audience is everyone who drinks beer. And Budweiser makes no sense as a younger skewing hip-hop fest sponsor. Their reps said they dropped the fest because they realized that people at country concerts are more likely to spend money on beer at events. Country concerts skew older. Older people buy more. Also, AB chooses Bud Light to sponsor all NFL teams, but Budweiser sponsors MLB. Its a more old fashioned product that people in their 20s don't drink as much. It's possible that they wanted to reverse that trend when signing on with MIA but then realized it wasn't worth the 10m effort as you mentioned.
As someone who works directly with MillerCoors, Yuengling, Truly, Grey Goose, Tito's, Bacardi and more in a sponsorship capacity, they do not like when Future and Post Malone play our amphitheater. Nobody with an immediate financial incentive likes it. Those artists cost us way more to book and none of the 14-15 year olds buy alcohol.. or anything. Chicago and the Doobie Brothers? Journey with the Asian guy signing? Zach Brown Band? Cha ching babyyyy.
I do want to grant that there may be some mustache-twirling behind some closed doors, but in my experience the beer companies abide by the strict laws in place and are more concerned with marketing to people who can actually buy their product than they are with the long game of targeting a 14 year old.
As someone who's worked in the advertising industry for over a decade, I can confirm this. Even when I was involved with Malibu Rum, they were very adament that they did NOT want to especially focus on colleges or targeting that demo even by focusing on those 21+. Interesting point you made about those who buy beer at ampitheater shows. Is that why a lot of tours that may struggle to fill those places are still booked? I assume it's because even if you can get 6k people in an 18k ampitheater, if they're all buying 2-3 drinks a pop it's still making money for the promoter.
Yeah, vertical integration. Live Nation owns the amphitheaters they book their own tours in, so they cash in on things like alcohol and parking.
Yeah but kids aren't Bud's "exact target audience," obviously. Their exact target audience is everyone who drinks beer. And Budweiser makes no sense as a younger skewing hip-hop fest sponsor. Their reps said they dropped the fest because they realized that people at country concerts are more likely to spend money on beer at events. Country concerts skew older. Older people buy more. Also, AB chooses Bud Light to sponsor all NFL teams, but Budweiser sponsors MLB. Its a more old fashioned product that people in their 20s don't drink as much. It's possible that they wanted to reverse that trend when signing on with MIA but then realized it wasn't worth the 10m effort as you mentioned.
As someone who works directly with MillerCoors, Yuengling, Truly, Grey Goose, Tito's, Bacardi and more in a sponsorship capacity, they do not like when Future and Post Malone play our amphitheater. Nobody with an immediate financial incentive likes it. Those artists cost us way more to book and none of the 14-15 year olds buy alcohol.. or anything. Chicago and the Doobie Brothers? Journey with the Asian guy signing? Zach Brown Band? Cha ching babyyyy.
I do want to grant that there may be some mustache-twirling behind some closed doors, but in my experience the beer companies abide by the strict laws in place and are more concerned with marketing to people who can actually buy their product than they are with the long game of targeting a 14 year old.
As someone who's worked in the advertising industry for over a decade, I can confirm this. Even when I was involved with Malibu Rum, they were very adament that they did NOT want to especially focus on colleges or targeting that demo even by focusing on those 21+. Interesting point you made about those who buy beer at ampitheater shows. Is that why a lot of tours that may struggle to fill those places are still booked? I assume it's because even if you can get 6k people in an 18k ampitheater, if they're all buying 2-3 drinks a pop it's still making money for the promoter.
I'll be talking out of my ass if I pretended to know why Live Nation gives us the shows that they do, but we don't share concession sales with them or anyone other than our concessionaire. We are a bit different than what NBD is referring to above since Live Nation doesn't own and operate the venue, we do in part with the city.
From what I understand, we don't make much money off the amphitheater as a whole. I think the sweet spot is booking Chicago, breaking even on ticket sales, making a little money on per caps, then our overall annual sponsorship revenue probably covers up for the shows that we lose money on.
Also, caught this little nugget at the bottom of the "10 Years - a retrospective" page:
FUN FACT: THE LINEUP FOR THE 10TH EDITION WILL FEATURE ACTS FROM 2011, 2013, 2014, 2015, 2016, AND 2017, ALONG WITH MANY OTHERS WHO ARE MAKING THEIR GOV BALL DEBUT.
So...which past artists make their return? Also...RIP 2012, apparently.
Also, caught this little nugget at the bottom of the "10 Years - a retrospective" page:
FUN FACT: THE LINEUP FOR THE 10TH EDITION WILL FEATURE ACTS FROM 2011, 2013, 2014, 2015, 2016, AND 2017, ALONG WITH MANY OTHERS WHO ARE MAKING THEIR GOV BALL DEBUT.
So...which past artists make their return? Also...RIP 2012, apparently.
Boy, its quite the ride going though their lineup history. Ramping up to 2013 14 and 15. Awesome lineups for my tastes. But then getting repeat headliners with 2016 is where my interest fades and the depth was lost.
Hopefully 2020 gets a good pool of artists to chose from.
Also, caught this little nugget at the bottom of the "10 Years - a retrospective" page:
FUN FACT: THE LINEUP FOR THE 10TH EDITION WILL FEATURE ACTS FROM 2011, 2013, 2014, 2015, 2016, AND 2017, ALONG WITH MANY OTHERS WHO ARE MAKING THEIR GOV BALL DEBUT.
So...which past artists make their return? Also...RIP 2012, apparently.
Boy, its quite the ride going though their lineup history. Ramping up to 2013 14 and 15. Awesome lineups for my tastes. But then getting repeat headliners with 2016 is where my interest fades and the depth was lost.
Hopefully 2020 gets a good pool of artists to chose from.
Well Foals and Local Natives seem to be locked in here based on tour dates and they are repeats and artists that im excited to see again so thats a good start
