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Aside from potentially being a logistical nightmare for GV, why wouldn't they ask for proof of vaccination if they were determined to have a festival this year? Assuming the vaccine is easily accessible by October.
I think you answered the question in your opening line.
I had been thinking way back that requiring proof-of-vaccine for entry was the best way to go about concerts this year. But for festivals especially, it does feel like a logistical nightmare.
The waiver idea makes sense from the liability stand-point, but does seem like an overall bad P.R. move.
Then I thought of the potentially positive P.R. move - A considerable $discount$ (or even merch!) promotion for these kiddos to get vaccinated. I could see a GovBall doing something like that.
I think they should cover all their bases and do everything they can to advocate a safe and secure experience.
I selfishly want my concerts back and as someone in the 1a vaccine group, I will laminate the shit outta my proof-of-vaccination card, waving it into every entry I go.
I don't see large scale festivals happening, in California, this year if regular/small venue shows aren't back by late spring/early summer. I can definitely see it happening in other states though.
I think you answered the question in your opening line.
I had been thinking way back that requiring proof-of-vaccine for entry was the best way to go about concerts this year. But for festivals especially, it does feel like a logistical nightmare.
The waiver idea makes sense from the liability stand-point, but does seem like an overall bad P.R. move.
Then I thought of the potentially positive P.R. move - A considerable $discount$ (or even merch!) promotion for these kiddos to get vaccinated. I could see a GovBall doing something like that.
I think they should cover all their bases and do everything they can to advocate a safe and secure experience.
I selfishly want my concerts back and as someone in the 1a vaccine group, I will laminate the shit outta my proof-of-vaccination card, waving it into every entry I go.
I think it's worse for P.R. in the sense that we would all love to be at the next Coachella, but it would be a real bummer if we couldn't because vaccines weren't available in our area yet.
I know that the event is months away but it's not so wild to question such things based on how its gone so far.
Post by DammitDereck on Jan 13, 2021 16:52:21 GMT -5
It's virtually a coin toss to me at this point and I wouldn't be surprised at either outcome, I'm just choosing to be optimistic about it because it'll help me get through the year if I think there's live music waiting for me at the end of the tunnel.
It technically meets the legal requirements to be classified as bourbon but they eschew calling themselves that. But yeah, if I ordered bourbon and got Jack I'd be pretty annoyed.
In the Shining he orders bourbon and the bartender pours him Jack. Worst part of the movie. Ok, second-worst.
And Heineken. I don't understand how Heineken got such a stranglehold on the festival space as the "cheap" beer du jour.
Heineken and Budweiser seem to be the go to beers for live events when they're looking for a beer sponsor. I'll take Heineken over a Budweiser all day. That's one of the gripes I've never gotten about Coachella. Would it be nice if there were more places to grab a craft beer? Yea, but the barn has the best selection of any festival I've been too. Having a KBS at a festival isn't something I thought I'd be able to do without sneaking one in. Dogfish at Firefly and Great Lakes at Pitchfork were probably the next best things.
The craft beer tents at the first couple of CRSSD fests were excellent, with Pizza Port, Modern Times, AleSmith and other top San Diego beers. Then they let InBev take over and the "craft beer" was all corporate stuff like Goose Island, 10 Barrel, etc.
Re: craft beer. I imagine most if not all festival producers would prefer it. It is just tougher from a logistical standpoint to work with 4-6 brands for the money that AB or Heineken will fork over for a sponsorship. On top of that, giving people more choices slows down sales and by default reduces them. Any sort of experiential offer a la the Heineken tent (pouring rights are illegal) would be scaled down significantly, lower impact, and drowned out in the noise of 3-5 other brands. The festivals can't legally sell exclusive pouring rights but many of them want to keep their sponsors happy and adding a craft beer tent outside of sponsorship cuts into that big sponsor's sales who might not return if they don't think they're making the impact they want.
probably nobody cares about that but it's what I nerd out on
but why is there so much free jameson?
Because Jameson likes to do samples and they probably write a big enough check to make up for lost sales. It’s their usual activation. Easy to roll out and people like free booze.
Because Jameson likes to do samples and they probably write a big enough check to make up for lost sales. It’s their usual activation. Easy to roll out and people like free booze.
It seems like this is the industry you are in/ want to go into, do you have a sense of the order of magnitude for what Bud would pay coachella in sponsorship $, and how it compares to Lolla where they get a stage name?
Because Jameson likes to do samples and they probably write a big enough check to make up for lost sales. It’s their usual activation. Easy to roll out and people like free booze.
It seems like this is the industry you are in/ want to go into, do you have a sense of the order of magnitude for what Bud would pay coachella in sponsorship $, and how it compares to Lolla where they get a stage name?
Yeah it’s my job but both of those festivals are well above my pay grade. It’s safe to say with how much AB does at Lolla that they’re comfortably in the 7 figure range. Same with Heineken tent. Infrastructure is expensive on top of what is probably a six figure sponsorship deal just to be a part of the festival. Jortles probably has a better pulse on bigger deals like that though
From what I’ve heard, Coachella is one of the few festivals that doesn’t rely on sponsors for majority of their funding. That’s why it’s the least in your face with it (no stage naming rights, only a few activations that are exceptionally memorable, etc) but it is very hard to get to a point where you can get away with it.
My view on that is if it’s done well it adds to the festival experience and doesn’t feel like an ad
From what I’ve heard, Coachella is one of the few festivals that doesn’t rely on sponsors for majority of their funding. That’s why it’s the least in your face with it (no stage naming rights, only a few activations that are exceptionally memorable, etc) but it is very hard to get to a point where you can get away with it.
My view on that is if it’s done well it adds to the festival experience and doesn’t feel like an ad
dunno if they still have the same policy, but Bonnaroo used to only allow sponsors if they did something free for guests. Like Garnier tossing out free shampoo, and State Farm giving away sunglasses and koozies
From what I’ve heard, Coachella is one of the few festivals that doesn’t rely on sponsors for majority of their funding. That’s why it’s the least in your face with it (no stage naming rights, only a few activations that are exceptionally memorable, etc) but it is very hard to get to a point where you can get away with it.
My view on that is if it’s done well it adds to the festival experience and doesn’t feel like an ad
dunno if they still have the same policy, but Bonnaroo used to only allow sponsors if they did something free for guests. Like Garnier tossing out free shampoo, and State Farm giving away sunglasses and koozies
Yeah that’s what the activations I mentioned before are. Tbh it’s much less of a “we let you only if you give things out” type thing and more of a “here’s an opportunity to interact with 100,000 people, pay us for that and make sure you stand out because you’ll have to convince those people to interact with you vs the billions of other things going on at the festival
I miss the early days when playstation and virgin megastore were the ones who wanted your attention. Gv of course doesnt care that Toyota sponsors the Mane Stage at stagecoach cause that demo gives zero fucks since they just wanna get sloshed and watch Kieth Urban.
ACL is fully sponsored everywhere byou look but it doesn't really bother me in the slightest.
maybe on whatever level completely unplugging in a certain setting is cool, immersing in nature, but there's nothing natural about building stages so unless it's like eaux claire's or something really built into the environment, I don't care
1. The Bonnaroo and ACL beer tents are dope. I easily spent $250-300 for the weekend on 36oz All Day Ipas 2. The State Farm free center roo lockers and the AC escapes were awesome 3. Dickel Whiskey drinks were cheap at Wayhome. Sipping $10 Manhattans to Uncle Neil 4. Having coors light as your main option at Osheaga is pretty lame. They have one craft beer vendor with maybe 4 options.
ACL is fully sponsored everywhere byou look but it doesn't really bother me in the slightest.
maybe on whatever level completely unplugging in a certain setting is cool, immersing in nature, but there's nothing natural about building stages so unless it's like eaux claire's or something really built into the environment, I don't care
generally i agree with you but it does make me happy that bonnaroo hasn't sponsored out what, which, this, that, and the other. like i wouldn't throw a shit fit or anything if they did but it's cool that while so much has changed about the festival the stage names haven't.
Post by Delicious Meatball Sub on Jan 14, 2021 12:11:56 GMT -5
I don’t care what stages are named as long as they stay fairly similar. It seemed like Lolla changed stage names every year and it got really confusing
I don’t care what stages are named as long as they stay fairly similar. It seemed like Lolla changed stage names every year and it got really confusing
Especially if it meant lower ticket prices or not rising the prices for years
Who cares what a stage is called or if they give away samples?
I don’t care what stages are named as long as they stay fairly similar. It seemed like Lolla changed stage names every year and it got really confusing
Especially if it meant lower ticket prices or not rising the prices for years
Who cares what a stage is called or if they give away samples?
Radiohead had them take down the AT&T banners in 08 at Lolla.
It technically meets the legal requirements to be classified as bourbon but they eschew calling themselves that. But yeah, if I ordered bourbon and got Jack I'd be pretty annoyed.
In the Shining he orders bourbon and the bartender pours him Jack. Worst part of the movie. Ok, second-worst.
I thought bourbon had to be made in Kentucky? Jack is made in TN.
Brand activations don't really bother me but I don't really understand why companies do them. There is no way that something like the Heineken house is a good investment.
It technically meets the legal requirements to be classified as bourbon but they eschew calling themselves that. But yeah, if I ordered bourbon and got Jack I'd be pretty annoyed.
In the Shining he orders bourbon and the bartender pours him Jack. Worst part of the movie. Ok, second-worst.
I thought bourbon had to be made in Kentucky? Jack is made in TN.
It must be made in the United States. Contrary to popular belief, it doesn’t have to be made in Kentucky, although 95 percent of the world’s supply is.
I used to do the Jack and Back bike ride for MS. After biking 50 miles to Lynchburg, we would party. That included drinking all the Jack we wanted. The catch was, you had to ride the 50 miles back the next day. Those fast fuckers would pass me on the ride going down, but I passed them coming back laughing all the way because I never drank that shit.
Heineken and Budweiser seem to be the go to beers for live events when they're looking for a beer sponsor. I'll take Heineken over a Budweiser all day. That's one of the gripes I've never gotten about Coachella. Would it be nice if there were more places to grab a craft beer? Yea, but the barn has the best selection of any festival I've been too. Having a KBS at a festival isn't something I thought I'd be able to do without sneaking one in. Dogfish at Firefly and Great Lakes at Pitchfork were probably the next best things.
The craft beer tents at the first couple of CRSSD fests were excellent, with Pizza Port, Modern Times, AleSmith and other top San Diego beers. Then they let InBev take over and the "craft beer" was all corporate stuff like Goose Island, 10 Barrel, etc.
That's awesome. I come out to coachella from Michigan and my Buddy came out from Boston, so it's nice to be able to have beers from our hometowns and from all over the nation at a festival. MoPop here does some stuff with Griffin Claw and other Metro Detroit brewers but it's nice to have a wide variety to choose from. A nice stout after the sun goes down is perfect.
